HOW IT WORKS
PRICING
RESULTS
ABOUT
- BUSINESS OPERATIONS STRATEGIST
You built
this.
So why does it
feel like a trap?
The same drive that built your business is the thing making it feel unbearable. You didn't sign up to be the follow-up system, the booking reminder, and the only person who can answer every question. That's not what you're for.
See how it works ↓
83%
of service business owners are still doing this work manually
20+
years of operational expertise behind every system we build
90
days to a fully operational system - guaranteed
$0
charged for month four until your system is delivering measurable results
"The founders I work with didn't need to work less. They needed their business to stop needing them for everything."
- CASSIE, CASSIEOPS.COM
— SOUND FAMILIAR?
The problems that are
costing you right now
You spend your days putting out fires instead of building
Everything is urgent, all of the time. You log off and realize the 'fires' are out, but you have nothing visible you've built all day.
Leads go cold because you can't get back to everyone
You have a sea of un-returned messages. You know it's a numbers game, but it's happening more than you care to admit.
Every decision still runs through you
You built your 'team' to free yourself up... but it just feels like more work. You're the bottleneck. You answer a question for every job.
No-shows and cancellations are costing you thousands
You see the money walking right out the door. Without an automated reminder system, that revenue won't be coming your way soon.
You don't actually know what's working
No metrics means no dashboards. No visibility. You're making decisions based on 'gut feeling' and hoping for the best.
The exciting phase is over — and it's starting to feel like just a job
You loved building. The scale phase is a lot less fun and a lot more work. It's not the phase that builds the wealth — but not the control you thought you'd have.
— THE SHIFT
The grind
gets handled.
You get back
to building.
The operational work — the follow-ups, the reminders, the reports, the repetitive admin — is not beneath you. It's just not built for how your brain operates.
What I do is take that work off your plate entirely. Not by hiring more people. Not by adding more complexity. By building systems that handle everything that doesn't need you — so the only things left are the things that do.
What you do with that time is entirely up to you.
BEFORE
- Chaos and constant fires
- Manual follow-up (and missed leads)
- Every decision through you
- No visibility into what's working
- Exhausted and stuck
AFTER
- Systems that absorb the chaos
- Every lead hears back within minutes
- Team runs without you in it
- Monthly report lands in your inbox
- Time to build what's next
THE PROCESS
Your 90-day build —
what changes, and when
1
Built around your business
Your full ops ecosystem is custom-built around how your business naturally runs. Not a sensible-looking template. Every process, resource, and workflow is specific to you — built by Cassie's team using her 20+ years of operational expertise.
2
Tested, refined, and running
Everything gets tested and assessed. Glitches get fixed. Your team comes in to start being tracked on task queues, response times, processes succeed, admin moves easily. By day 60, you know exactly how much of it is already working.
3
Results you can measure
Day 90 is our formal assessment: how much free time are we recovering? How many hours are now being captured but were going on without? How much of that daily grind is now getting done by you vs the ops / resources against your baseline? No hypotheses — proof.
The 90-Day Clarity Guarantee
Your first 90 days are guaranteed. If we're working together — from month one to year five — you'll say 90 days was the most relieving move you've made in your business. By the end of your first 90 days you'll have a fully functioning operations system, or we'll refund your setup fee and stop working together. If you choose to walk away, we'll hand over your system keys live and you've lost nothing. You'll just never start from scratch.
— WAYS TO WORK TOGETHER
Two tracks.
One starting point.
Every track begins with the $500 Business Assessment — a live working session where Cassie goes deep inside your business, identifies exactly what's costing you, and maps out what needs to change. Not sure which track fits? The quiz tells you.
TRACK 1 — TIER A
Propel
Momentum Operations System
$997
per month — no long-term contract
- Full operations system built + maintained
- Automated follow-up + nurture sequences
- Monthly performance report — delivered to you
- Dedicated client request portal
- Monthly personal Loom from Cassie
- System Preservation Mode: $299/mo
TRACK 1 — TIER B
Elevate
Momentum Operations System
$1,997
per month — no long-term contract
- Everything in Propel
- Monthly campaigns + outreach built for you
- Intelligent lead response — around the clock
- Live monthly strategy call with Cassie
- New capabilities added based on your live data
- Priority 48-hour request turnaround
TRACK 2
Partnership Ascension
By application only
$6,000
per month — 3 clients maximum
- Direct async access to Cassie via Voxer
- 2 live strategy calls per month
- Proactive monthly ops review
- Quarterly systems deep-dive
- Cassie's curated operations + systems framework
- No handoffs — always Cassie
IN THEIR WORDS
Owners who stopped
being the system
★ ★ ★ ★ ★
Real words from real clients across clinics, studios, and service businesses.
Cassie is the business partner that everyone needs. She's been working with us for around 3 months and the changes in productivity, systems management and revenue have been amazing in that short time. I look forward to our future growth with Cassie's help.
Working with Cassie brought clarity and structure to areas where we'd been stuck. The professionalism, clear explanations, and practical strategies actually felt tailored to our real life. I'm now confidently opening targeted bank accounts and understand exactly how to use each one with intention.
She has the rare ability to see your company vision, see where you're at currently, and put together a game plan to get you there. Since hiring her I've built out a whole new team, opened partnerships I'd been wanting, and have whole new systems getting implemented.
Cassie is the COO, accountability partner, and brainstorming buddy every CEO needs. Resourceful, always available, and a profitability machine — always coming up with new ideas to implement. Highly recommend if you're hitting a wall and need an outside perspective.
I needed immediate insight in an area I'd never worked before, and she knew it well. Cassie was one of the first people I worked with when building my new business. She helped me get organized, showed me new tools I needed, and was always responsive. She's got a lot to offer.
She expanded my thinking and gave me a wide perspective on what offers in my category charge ... I had no idea I was massively undercharging. After working with her I started doubling my rates, and two clients signed on at the new pricing without batting an eye.
She didn't just give vague ideas — she provided concrete, actionable steps I could immediately implement to increase revenue. The new package structure alone completely shifted how I think about my offers and pricing. I left clearer, more confident, and excited about the growth potential.
Cassie is an expert in business. She helps you shift from just getting by to making profits. With her knowledge and easy to use tools, you'll be able to put a financial game plan together to create a more profitable business. Highly recommend.
Having someone to fight for you, by your side, to help make all your financial dreams come true — that's exactly what Cassie does. A partner that keeps you on track when you get off track. That's what makes her different and more than just a coach.
Cassie worked with me as a bookkeeper, financial manager, and administrator for several years. Intelligent, a quick learner, highly skilled technically, and a problem-solver who never gives up until she finds the most practical solution. She doesn't just work hard — she works smart.
Her true superpower is her ability to listen and cater her wisdom to my needs and goals. Most advisors let the money motive get in the way — Cassie has a sure-fire way to prioritize propelling her clients. She helped me take immediate action toward my goals.
Cassie
BUSINESS OPERATIONS STRATEGIST
- 20+ years building and scaling service businesses
- Fractional COO experience inside multi-million dollar service operations
- Built and scaled a multi-million dollar operation of her own
- Expert in building the systems that run behind great businesses
"The founders I work with are not struggling because they're bad at business. They're struggling because they're too good at building one."
I started my first business because I was good at something and I wanted to build. What I didn't expect was how quickly the success of that thing would create a new problem - one that almost broke me.
I've spent 20+ years inside service businesses, including fractional COO work inside multi-million dollar service operations. I've watched what happens when a founder gets buried in the operational grind of something they built with their own hands. I've also watched what happens when they get out of it.
The founders who thrive at scale are not the ones who work harder. They're the ones who build systems that run without them - so they can focus on the parts of the business that need their vision, their judgment, and their energy.
That's what CassieOps exists to build for you. Not a software setup. Not a tech project. A system, shaped by 20+ years of hard-won operational knowledge, that carries the weight of your business so you can get back to the reason you started it in the first place.
AS HEARD ON
Financial Freedom
Podcast
Entrepreneurship
Experian Small Business
Matters Podcast
Experian
The Thoughtful
Entrepreneur
Josh Elledge
The Childcare
Channel Podcast
Early Childhood
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